(6) Ideal Tools for Managing Social Media Accounts

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Social Media Accounts
Social Media Accounts

If you manage social media accounts for clients, you presumably manage several accounts at once across various platforms. You are also aware that social media managers multitask to a whole new level because they have to make original postings for each client and platform, keep in mind their target audience, apply the appropriate tone, and so much more.

You can manage all of your social media profiles from a single, unified dashboard thanks to social media management (SMM) solutions. They lessen interruptions and context switching to boost productivity, keep up with trends, and help you gain most from your social media accounts.

The functions of social media management systems range from integrated dashboards to client monitoring and listening. Based on functionality, supported networks, and price, we selected our top six solutions.

  1. Agorapulse

Agorapulse is an intuitive application for scheduling, managing, and monitoring social media.

You may use Agorapulse’s dashboard to automate publishing, keep track of user interactions with your account, and evaluate your success.

Benefits and Features

  • Multiple social media accounts should be scheduled for posting.
  • Using a single dashboard, keep track of and reply to messages and comments from all of your accounts.
  • Recognize when mentions of your brand have appeared on social media.
  • Determine which of your followers are the most active and engaged.
  • Make detailed performance reports

Supported services

Twitter, Instagram Business, Facebook Group, LinkedIn Profile, LinkedIn Page, YouTube

Pricing

Three paid accounts are available through Agorapulse: Pro ($79/month), Premium ($159/month), and Enterprise (custom pricing). You can use its premium features for free for a period of 30 days (no credit card required). Along with these free features, it also provides three add-ons: Power Reports, Shared Calendars, and Facebook Competitor Reports.

2. SocialPilot

Budget-friendly scheduling, reporting, and curation using SocialPilot

SMMs and teams may group the accounts they manage, curate content for those accounts, and automate posting thanks to SocialPilot. It is designed to support teams that don’t have a lot of time to produce and post content but still want to use social media to get results (such as sales, engagement, or branding).

Benefits and Features

  • Group the accounts you manage into appropriate categories.
  • Automate paid and organic advertising using the platform.
  • Use one mailbox to access all of your social media accounts.
  • Curate content utilizing individualized feeds

Supported services

Facebook Groups, Facebook Pages, Twitter, Google My Business, Pinterest, LinkedIn, Instagram, Instagram Personal, Instagram Business, TikTok, and Tumblr.

Pricing

Professional ($30/month), Small Team ($50/month), Studio ($100/month), and Agency ($150/month) are the four premium plans offered by SocialPilot. A 14-day free trial is available without a credit card. If you make a yearly payment, you will receive a 15% discount.

3. ContentCal 

Planning social media content is simple with ContentCal.

You may visualize your content strategy with ContentCal and get more suggestions for your social media material.

Benefits and Features

  • Saved links and images within the ContentCal dashboard to curate material across the web.
  • Post pictures and videos on many platforms automatically.
  • Utilize the visual calendar provided by ContentCal to organize your social media content (individually or in bulk).

Supported services

Facebook Page, Facebook Group, Twitter, LinkedIn Profile, LinkedIn Page, Instagram Business, Instagram Personal and Creator (limited functionality), and Instagram.

Pricing

Pro ($204/year), Company ($59/month), Premium (Custom Pricing), and Enterprise are the four premium plans offered by ContentCal (Custom Pricing). Additionally, it provides a 14-day no-obligation free trial for paying users as well as a few add-on services.

5. Buffer

Buffer’s comprehensive social media dashboard for entrepreneurs and online marketers

Buffer’s social media management dashboard gives you access to all of your social media accounts in one location, which helps you save time and maintain focus.

Benefits and Features

  • View all of your social media accounts from above to see how they’re doing.
  • Automate your posting so that it appears on each channel at the best time—
  • Buffer recommends some ideal posting times depending on your stats.
  • Get in-depth statistics and automated reporting on campaigns, boosted posts, and hashtag performance across several accounts See and reply to unread messages, comments, and questions in Buffer’s Engagement dashboard
  • Work together on the post-drafts with your team.

Supported services

Pricing for Pinterest for Business, Instagram Business, Facebook Page, Facebook Group, Twitter, LinkedIn Page, and LinkedIn Profile

Pricing

One of the more reasonably priced social media management programs is Buffer, which has two pricing tiers: Free and Essentials. Its Essentials plan is free for 14 days (no credit card is required), and after that, it costs $6 per month. It also offers a $6 monthly Team Add-On with collaboration tools.

6. BuzzSumo

BuzzSumo is a content curator and social media monitor.

In order to assist you create a successful content strategy, BuzzSumo identifies the types of content that are successful across the various social media platforms.

Benefits and Features

  • Find fascinating information that is trending in your field and reshare it with others. 
  • For example, if you work in the education sector, you can keep an eye on postings concerning education.
  • Seek out social media influencers who are succeeding
  • Discover new ideas for content by browsing recent YouTube, Facebook, and Twitter entries.

Supported services

Facebook, Twitter, and YouTube

Pricing

BuzzSumo has four pricing tiers: Free, Pro ($99/month), Plus ($179/month), and Large ($299/month), and it gives annual subscribers a 20 percent discount. A 30-day free trial is also available (no credit card required).

Ripl 

Ripl makes it simple to create photos and videos.

Ripl greatly accelerates the process from content production to posting and scheduling. Ripl’s social tool allows you to do all of that and more rather than requiring you to use numerous tools to produce, monitor, and schedule content.

Benefits and Features

  • Utilize the templates provided by Ripl to quickly and beautifully share photos and videos.
  • Schedule posts as soon as you finish writing an article.
  • View account-level engagement data on the Ripl dashboard.
  • Supported networks include Twitter, YouTube, Facebook Group, Facebook Page, Instagram Business, LinkedIn Page, and LinkedIn Profile.

Pricing

One plan from Ripl is available for $14.99 per month, with an annual payment saving of 33%. A seven-day free trial is also available.

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